Business Name


Selecting a business name is critical….the name is the brand….how it is identified in the marketplace.

A newer home furnishings store in Muskegon opened with this name: Blended Furniture Market. Perhaps the reason for the rather innocuous “blended” is “The new mix of fun” posted on the web site. 

Our name (Baker’s) identified us….it told a potential customer who we were and to some extent where we were located. In a very 1960’s/1970’s competitive market….the names were: Bell’s, Peterson’s, Irwin’s, Bishop’s, Pine Street, Perri, Maurice-Pierson, Cohn’s, Kellogg’s, Vandervelde’s, Matthews, Zagaroli’s. All good brand names and worthy competitors.

I don’t believe any business advisor would recommend blended.


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