Low Point

Sun Airlines

Ultra low cost=ultra low service?:   https://onemileatatime.boardingarea.com/2018/04/16/sun-country-stranded-mexico/

One can almost wonder what Sun Country was thinking by leaving customers stranded. 

In the long run….doing the right thing is a far better strategy than any short-term gains.

“The right thing for Sun Country to do here would have been either to charter a plane to get passengers home, or to offer to refund people the fare they pay on the airline they book. But unfortunately with their new ultra low-cost carrier business model, I suspect customer service is taking a hit as well.”

Of course the ultimate decider will be the future customer who must decide if an ultra low fare is worth ultra low customer service. (A possible business school case study?)

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