Business Name

Blended?

Selecting a business name is critical….the name is the brand….how it is identified in the marketplace.

A newer home furnishings store in Muskegon opened with this name: Blended Furniture Market. Perhaps the reason for the rather innocuous “blended” is “The new mix of fun” posted on the web site. 

Our name (Baker’s) identified us….it told a potential customer who we were and to some extent where we were located. In a very 1960’s/1970’s competitive market….the names were: Bell’s, Peterson’s, Irwin’s, Bishop’s, Pine Street, Perri, Maurice-Pierson, Cohn’s, Kellogg’s, Vandervelde’s, Matthews, Zagaroli’s. All good brand names and worthy competitors.

I don’t believe any business advisor would recommend blended.

News Roundup

March 2018

+ Where are they now from March 2013:

+ How GE got disrupted: https://www.inc.com/greg-satell/how-ge-got-disrupted.html

+ End of the Beetle: https://www.autocar.co.uk/car-news/motor-shows-geneva-motor-show/volkswagen-confirms-beetle-wont-be-replaced

+ Fixing United Airlines: https://www.inc.com/chris-matyszczyk/exclusive-distraught-united-airlines-employees-explain-where-airline-is-going-wrong.html

+ Demise of Toys-R-Us: https://tinyurl.com/yaymhsx9

+ Details-Excellence-Duke: https://www.inc.com/carmine-gallo/why-dukes-coach-k-runs-his-brand-like-steve-jobs.html

+ “Flippy” is too slow:   http://www.chicagotribune.com/bluesky/technology/ct-flippy-fast-food-robot-slow-20180309-story.html

+ North Carolina inventions:   http://www.newsobserver.com/news/business/article187910799.html