Business Name


Selecting a business name is critical….the name is the brand….how it is identified in the marketplace.

A newer home furnishings store in Muskegon opened with this name: Blended Furniture Market. Perhaps the reason for the rather innocuous “blended” is “The new mix of fun” posted on the web site. 

Our name (Baker’s) identified us….it told a potential customer who we were and to some extent where we were located. In a very 1960’s/1970’s competitive market….the names were: Bell’s, Peterson’s, Irwin’s, Bishop’s, Pine Street, Perri, Maurice-Pierson, Cohn’s, Kellogg’s, Vandervelde’s, Matthews, Zagaroli’s. All good brand names and worthy competitors.

I don’t believe any business advisor would recommend blended.

News Roundup

March 2018

+ Where are they now from March 2013:

+ How GE got disrupted:

+ End of the Beetle:

+ Fixing United Airlines:

+ Demise of Toys-R-Us:

+ Details-Excellence-Duke:

+ “Flippy” is too slow:

+ North Carolina inventions: