Tom Peters has always been forthright in sharing his material. From his latest work “The Excellence Dividend”….a slide on business relationships.
The key….is not just cultivate relationships because it is good for business….rather cultivate a relationship that is real and genuine.
We always wanted people to give us a chance to sell them our products….but more importantly….they got to know who we were. Perhaps they were not ready to buy or we didn’t have what they wanted….but at least they got to know us….and we could begin to develop a future relationship.