More Than Expected
Most business meet expectations….however few over-deliver.
Recently we took some friends to a casual restaurant. They we were celebrating a significant anniversary. The manager became aware of this. At the end of the dinner….their meal was complimentary. In this case….the business* over-delivered on a special occasion.
In our business….we sought to over-deliver….perhaps customers were not immediately aware of this….yet when it came time for another purchase….hopefully it gave us first consideration. In one unique situation….we disassembled a sleeper sofa and reassembled it inside the customer’s home to complete the delivery….more than expected.
- Note: the manager of this restaurant was excellent at MBWA on a busy evening.