More Than Expected

Most business meet expectations….however few over-deliver.

Recently we took some friends to a casual restaurant. They we were celebrating a significant anniversary. The manager became aware of this. At the end of the dinner….their meal was complimentary. In this case….the business* over-delivered on a special occasion. 

In our business….we sought to over-deliver….perhaps customers were not immediately aware of this….yet when it came time for another purchase….hopefully it gave us first consideration. In one unique situation….we disassembled a sleeper sofa and reassembled it inside the customer’s home to complete the delivery….more than expected.

  • Note:  the manager of this restaurant was excellent at MBWA on a busy evening.

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