Lost Business



How often does a business lose customers and their business transactions because of miscommunication?

A recent incident indicated that the answer may be more than one thinks. 

The transaction request was rather simple. The response was completely different from the request. A second communication was forwarded to a different individual….same organization. The response was positive.

Communication or miscommunication can lead to lost sales. Time and time again companies fail to communicate effectively….airlines are often a good example.  

If a business wants customers for a lifetime….than communicating is an important step in creating that Life Time Value.


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