How often does a business lose customers and their business transactions because of miscommunication?
A recent incident indicated that the answer may be more than one thinks.
The transaction request was rather simple. The response was completely different from the request. A second communication was forwarded to a different individual….same organization. The response was positive.
Communication or miscommunication can lead to lost sales. Time and time again companies fail to communicate effectively….airlines are often a good example.
If a business wants customers for a lifetime….than communicating is an important step in creating that Life Time Value.