From Seth Godin
“Your first mistake was getting on the A53 bus, the one that goes crosstown instead of to where you’re going.
Mistakes like this happen all the time.
The big mistake, though, the one that will cost you, is staying on that bus.
I know it wasn’t easy to get on the bus. I know you got a seat. I know it’s getting dark outside. But you’re on the wrong bus, and staying on the wrong bus won’t make it the right bus.
If you really want to get where you set out to go, you’re going to have to get off the wrong bus.” (8.4.18)
Sometimes a company/business is on the wrong bus….the difficulty is getting off that bus.
There are businesses that:
- Remain the same for decades
- Remain the same….yet adapt
- Completely reinvent themselves
At times it is not easy to get off the wrong bus….however it must be done. That’s simply good business acumen.