P Terry’s/Austin TX
Three key points:
- According to Patrick, he was able to do everything differently by studying up on what others did wrong before him. In fact, he credits the scathing fast food critique Fast Food Nation by Eric Schlosser as his “bible.”
- “Everything that everyone was doing wrong in that book, we stayed away from. And the stuff that they were doing right, we aimed toward,” he said.
- Sadly, Patrick noted to Eater that there are no plans to take P. Terry’s national, because as he said he’s “too old” for that kind of thing.
Examine the menu: simple….done well….a key to success.