Made in Detroit

Another furniture business….yet different:  https://www.inc.com/wanda-thibodeaux/how-this-furniture-company-went-from-a-kickstarter-campaign-to-a-58-million-startup.html

“Floyd’s story is a good example of how combining old skills (e.g., streamlined supply chain management) with new tools (e.g., social media) can give a company real momentum. But it’s also a huge lesson in how design is better off as a two-way process.”

The real test will be if this business model is sustainable and if customers are willing to pay $1490 for this sofa.


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