Preservation + Longevity
“Waterstone Insurance agency is the second oldest operating business in Muskegon County. The company, along with its predecessors has been serving the insurance needs of Western Michigan for over 100 years.”
The predecessors were likely names that I recall in this business. What makes Waterstone interesting is that while they are over 100 years old (a superb accomplishment)….also is that they have preserved an unique building (probably as old) in a revitalized downtown area.
The classic building itself emphasizes the longevity of the business.