Competition

The Challenge

Seth Godin: “Trade show booths work when they’re in close proximity to the other options a buyer has. Building your trade show booth across town might insulate you from the other choices, but it does little to help establish where you belong and whether or not you’re a smart choice.”

Yes, our business was across town. We were located in North Muskegon, while the majority of the competition was located in Muskegon.

Although one of our branding tools was – “drive out a ways and see how it pays”….it was none the less a challenge to get the customer drive north to visit our business. We had to do even more (special events) to generate the traffic….of course doing this helped make our business better and different.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s