Uni-Ball Signo

Design + Copy

An ordinary tool….yet excellent design and function.

“Everything about this pen, from its solid construction to its carefully-formulated ink, ensures a wonderful writing experience. The sturdy tip does not bend or break, even with heavy-handed use. The pigment-based ink flows smoothly and is waterproof, fade-resistant, and feather-resistant. Much of this great performance is due to the special viscous properties of the ink. As the ink passes through the pen tip during writing, the viscosity drops to provide smooth ink flow. But immediately after it hits the paper, the ink returns to its viscous state to prevent feathering. You are left with beautiful clean lines that you can enjoy for a long time!”

Certainly great advertising copy….yet what a value for $2.85!….superb products don’t have to be expensive.

https://www.jetpens.com/Uni-ball-Signo-UM-151-Gel-Pen-0.38-mm-Black/pd/306

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s