Appearance

First Impression

I often wonder why some businesses neglect their outward appearance. After all first impressions mean a lot to the customer.

It was always our intent to present a pleasant appearance to our customers as soon as they entered the parking lot and entered the front door. A good first impression reflects on the business itself….the products….the pricing and the people in the business.

One business that always got our intention was just up the road from ours….a used car lot!. Most car lots were nondescript….this was very different….manicured lawn….extensive shrubs and trees…..well thought-out to showcase the products (automobiles). An excellent first impression.