Charles Shaw

From the Stanford Business School:

Sometimes business strategies does’t quite work out as planned. The interview points that out.

Of course the Charles Shaw wines are an iconic brand for Trader Joe’s.

A key lesson learned:

“I wouldn’t be as rigid in my thinking….What I should have done was throw things against the wall to see what would stick….I should have made a chardonnay, a merlot, a sauvignon blanc, for example, and put them out there in small quantities, then watched to see if there was a demand pull. And when there was, I should have turned and run in that direction. “

Eventually the market points a business in the right direction….and the market can change.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s