From Seth Godin:
“It begins with understanding the economics of loyalty. Saving a customer is ten times more efficient than finding a new one.”
“Because the race doesn’t go to businesses that do the minimal customer care. The race goes to those that figure out what more they can do. And do it.”
Maximizing customer care….perhaps an unknown cost….yet actually is the best marketing strategy. Keeping a customer for life is far less costly and more rewarding. A strong customer base creates a sustainable long term business.