Story Telling

Seth Godin:
“Growing your organization, spreading the word, doing work you’re proud of–these aren’t engineering problems or economics problems. They’re marketing problems.”
” Marketing is the difficult work of telling a story that resonates, of bringing a consistent set of promises to people who want to hear them.”
“Marketing isn’t about shortcuts, hustle or deception. Marketing is the art (and the science) of serving the people you seek to serve, to do better work by finding and satisfying needs. Marketing is the practice of making things better by making better things.”
A local organization is in a turnaround situation….primarily because of a change of leadership. The current leader is good….yet there is a significant difference from the former….and that is the ability to tell a story.
The difficult work ahead for this organization is telling a story that resonates.