Memorial Day 2018

May 28, 2018

Tom Deuster 1944-2017

Tom was a cousin….just a few years younger than me. While we both grew up in Muskegon Heights….Tom relocated to Flint, MI, retiring from General Motors.

I don’t believe we ever saw each other after high school. I did not know he was in Vietnam (US Army) until his passing last year. 

The Vietnam War Memorial is on Seaway Drive in Muskegon. 

The name: Final Approach – a fitting tribute to Tom.



Rite Press Coffee

Making great coffee is an art….making a better coffee maker is design.

The Rite Press coffee maker combines the features of the classic French Press into a modern….elegant and functional design….at a reasonable price.

Raising $1.2M is significant….a market will respond when the product/service is better and different. The test of course will be the execution and shipping the product.–3#/


Roxor Jeep

Made in Detroit

From Crain’s Detroit:

Detroit and SE Michigan continue to be the center of the automotive industry. A company from India will begin manufacturing the Roxor Jeep….very similar to the two Jeep CJ-5s we owned.

Our CJ-5s were rather utilitarian….though they proved their worth during the winter months. Several blizzards didn’t stop our Jeeps and the snow plow cleared many driveways and even our street.

In a niche market segment….Mahindra North America has developed a potentially sound  business strategy.


izzy+ / JSJ Corp


Sometimes a business does not fit the businesses long-term strategy….as was the case with izzy+ a subsidiary of JSJ Corporation.

“While izzy+ is an important part of JSJ’s history, unfortunately, it no longer fits within our strategic plan and goals for the future,” said Tom Rizzi, JSJ’s COO, in a statement. “It’s a consumer-facing furniture company, whereas our focus is investing in portfolio companies that provide highly engineered solutions and value-added services within highly complex, business-to-business environments.”

Perhaps the izzy+ subsidiary could have been sold….or that market may have stronger competitors. However, successful businesses adapt or change….and that is the future direction of JSJ Corporation.


Vital Business

Tom Peters has always been forthright in sharing his material. From his latest work “The Excellence Dividend”….a slide on business relationships.

The key….is not just cultivate relationships because it is good for business….rather cultivate a relationship that is real and genuine.

We always wanted people to give us a chance to sell them our products….but more importantly….they got to know who we were. Perhaps they were not ready to buy or we didn’t have what they wanted….but at least they got to know us….and we could begin to develop a future relationship.

Tru-Bilt Industries

New Zealand

An important business principle was to always be aware of other businesses whether they were on the other side of town or the other side of the world.

It ‘s impossible to know everything and yet is possible that someone….somewhere is doing something that is better and different.

“TRU-BILT® is a world-class designer, manufacturer and supplier of door, dock and safety systems. Based in Dunedin, New Zealand, TRU-BILT®  has been delivering innovative solutions to industry since 1993.”

Dunedin is located on the far south island of New Zealand….yet it seems that Tru-Bilt has a  presence both in NZ and Australia.

Business Success

The Basics

From jsonline:

While the Journal-Sentinel article spoke to restaurant success….it also speaks to business success. These help make any business excellent:

  • Cleanliness (a small detail….always important)
  • Well trained staff (every great business….trains continually)
  • Accessible owners and managers (MBWA- management by walking around)
  • Quality is always job No. 1 (Product/service must be the best for the price)

Everything from the article is good common business sense….some businesses should have more of it.